Wikoohpedia, the free, independent and neutral knowledge site of the Out-of-Home industry
The Canadian Outdoor Measurement Bureau
From Wikoohpedia
The Canadian Out-of-Home Measurement Bureau - COMB is a National non-profit organization independently operated by representatives comprised of Advertisers, Advertising Agencies and the Canadian Out-of-Home Advertising industry. The 18-member Board of Directors is made up of 7 Directors elected from the buyer and Advertiser group, Agencies and Advertisers, and 8 Directors from the seller group, the Out-of-Home Advertising Industry.
COMB is charged with the verification of traffic circulation for the benefit of the Industry and its users. Since its inception, in 1965, the bureau has continually improved the measurement and verification procedures for traffic counts and has now established accurate auditing techniques for the Canadian Industry.
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--CUENDE Infometrics 13:52, 4 June 2009 (UTC)
