TOM Micro is a media planning software created by the company ODEC, whose features highlights :
- Creating or modifying media rankings.
- Evaluation of different media plans.
- Optimization of media plans.
- Tables and maps for the selection of media that make up the plan ( Tables duplication, accumulation tables and diagrams ).
- Generation and quantification of target audiences.
- Segmentation variables for homogeneous segments or groups that may be used later as public goals.
- Creating user variables.
- Analysis crossings variables.
- Other specific analysis for television.
With over 1,500 installations is the reference program for Media Planning in Spain and Latin America.