TOM Micro

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TOM Micro is a media planning software created by the company ODEC, whose features highlights :

- Creating or modifying media rankings.

- Evaluation of different media plans.

- Optimization of media plans.

- Tables and maps for the selection of media that make up the plan ( Tables duplication, accumulation tables and diagrams ).

- Generation and quantification of target audiences.

- Segmentation variables for homogeneous segments or groups that may be used later as public goals.

- Creating user variables.

- Analysis crossings variables.

- Other specific analysis for television.

With over 1,500 installations is the reference program for Media Planning in Spain and Latin America.

External Links

TOM Micro Dosier