Diferencia entre revisiones de «TOM Micro»
De Wikoohpedia
| Línea 1: | Línea 1: | ||
| − | '''TOM Micro''' | + | '''TOM Micro''' is a media planning software created by the company [[ODEC]], whose features highlights : |
| − | - | + | - Creating or modifying media rankings. |
| − | + | - Evaluation of different media plans. | |
| − | + | - Optimization of media plans. | |
| − | + | - Tables and maps for the selection of media that make up the plan ( Tables duplication, accumulation tables and diagrams ). | |
| − | - | + | - Generation and quantification of target audiences. |
| − | - | + | - Segmentation variables for homogeneous segments or groups that may be used |
| − | + | later as public goals. | |
| − | - | + | - Creating user variables. |
| − | + | - Analysis crossings variables. | |
| − | + | - Other specific analysis for television. | |
| − | + | With over 1,500 installations is the reference program for Media Planning in Spain and Latin America. | |
| − | == | + | == External Links == |
| − | [http://www.odec.es/c/document_library/get_file?uuid=9520ee98-5a1b-4737-9d27-15dfb09bb912&groupId=10137 | + | [http://www.odec.es/c/document_library/get_file?uuid=9520ee98-5a1b-4737-9d27-15dfb09bb912&groupId=10137 TOM Micro Dosier] |
| − | [[Category: | + | [[Category:Spain]][[Category:Software]] |
Revisión del 13:02 12 dic 2013
TOM Micro is a media planning software created by the company ODEC, whose features highlights :
- Creating or modifying media rankings.
- Evaluation of different media plans.
- Optimization of media plans.
- Tables and maps for the selection of media that make up the plan ( Tables duplication, accumulation tables and diagrams ).
- Generation and quantification of target audiences.
- Segmentation variables for homogeneous segments or groups that may be used later as public goals.
- Creating user variables.
- Analysis crossings variables.
- Other specific analysis for television.
With over 1,500 installations is the reference program for Media Planning in Spain and Latin America.
